LiveFire Commercial Shoot

Sometimes you come across projects that are just plain ol’ fun. The LiveFire commercial shoot was exactly that. Approached with a very rough concept, I was asked to take full creative control from start to finish and make this whiteboard scratch session a reality.

Starting with a storyboard and a scene-by-scene walkthrough, it was easy to get a clear vision of where we were headed. I brought in the incredibly talented team at Ghost Cat Creative to handle the filming and editing. Through a packed out shoot day we hit the indoor range and the beautiful LiveFire Studio. What came of this was not only a wildly cool video, but also a reminder for all of us that the work we get to do is a ton of fun.